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Global Executive Creative Director
Award-winning creative leader. Highly strategic excelling in storytelling, purpose-driven platforms, relationship-building, and managing complex global businesses with grace and grit.
Ogilvy NY/Chicago 2016 – Present
EVP Global Executive Creative Director
Creating meaningful purpose-driven platform campaigns for numerous SCJohnson global brands including Glade, Kiwi, Pledge, Scrubbing Bubbles, Shout, Kabi Killer, Duck, Mr. Muscle, Lysoform, and Mrs.Meyers.
Helps drive the creative agenda on brands in North America, the UK, Latin America, China, Japan, and Saudi Arabia. The messages are meticulous in a multi-channel holistic storytelling approach, from platform idea, to design, video, immersive experiential, through to creating fully integrated social media programs and working with multiple partner agencies, all to drive global growth and award winning work.
Board of Directors Member 2017 – 19
Led rebrand of the Chicago Sun-Times to provide a more meaningful position in the news media market for business growth. Helped guide the Sun-Times towards a more innovative marketing approach while mentoring newly hired business and marketing leadership.
Board of Directors Member 2017 – Present
Led entire rebrand, website redesign, and marketing initiatives to help communicate a more modern organization and mission of safety and equity for women in the work place.
Leo Burnett 2014 – 2016
EVP Global Executive Creative Director
Global Always #LIKEAGIRL, Kraft Philadelphia Cream Cheese and Special K.
As the Global Executive Creative Director, was responsible for executing the global creative vision for the Always brand and propelling the global phenomenon #LIKEAGIRL Emoji. The idea confronted stereotypes in our most global language, emojis. With help from girls around the world, discovered the gender bias of all emojis; the professional caricatures were masculine, while the feminine caricatures were pink and frivolous. Launched on International Women's Day, the brand motivated Michelle Obama to tweet about emojis and stereotypes. The partnership continued with FLOTUS’ #Let Girls Learn initiative. #LIKEAGIRL successfully encouraged the Unicode Consortium to add icons that reflect the modern woman hence making #LIKEAGIRL Emoji the number one ad on Youtube in March 2016 and the work drew over 1.5 billion earned impressions and over 51,000,000 views. The New York Stock Exchange invited #LIKEAGIRL to ring their bell and Emma Watson, Justin Trudeau, Arianna Huffington, and Steven Colbert all tweeted their support. Eventually Google announced that they would start producing emojis that represent professional woman.
During the 2016 Rio Olympics, launched Keep Playing #LIKEAGIRL, due to the fact that 50% of girls quit sports at puberty, when their confidence drops. Discovered that society actively discourages girls from participating in sports in implicit and explicit ways. Partnered with US Women’s Soccer player, Alex Morgan, and communicated the mission through an integrated social media campaign, actively encouraging girls to Keep Playing #LIKEAGIRL.
While at Leo Burnett, served as the executive sponsor for an initiative to help retain female creative talent and help make the agency a more desirable place to work for creative women and moms.
Energy BBDO 2013 – 2014
EVP Executive Creative Director
Pepsico Quaker, Citracal Calcium Supplements, Flinstones Vitamins and One-A-Day Vitamins, New Business
As creative lead on Bayer nutritionals, including Citracal Calcium Supplements, shed light on the fact that older women are quite proud of their age and have spent their whole lives fighting stereotypes. Defiance is truly in their bones. Citracal became their ally in the fight against aging. Using dynamic moving skeletons to reveal older women who are strong and beautiful and defying the negative effects of aging in a deeply inspiring way. The campaign idea plays with the misconceptions of age, beauty, and women.
As creative lead on Quaker Oats, believed that moms needed to take care of themselves in order to take care of everyone else. Discovered that moms needed to learn how to be more selfish and launched a Facebook initiative to teach moms how to “Speak Selfish”.
The Martin Agency 2008 – 2013
SVP Group Creative Director
Walmart, Living Social, American Cancer Society, Opportunity International, Hanes, Comcast
As the creative leader of Walmart, the world's largest retailer, helped change the way 200 million moms perceived Walmart by positioning Walmart as a force of good versus a force of evil through creative campaign platform, Save Money, Live Better. This platform allowed moms to save more so that their families could live a better life. Led creative development for all categories of Walmart North America with a $350 million marketing communications budget contributing to increased same store sales during “The Great Recession”. Seamlessly handled dozens of campaigns with hundreds of moving parts integrated across multiple media touch points to define a consistent brand voice and create award winning work.
Served on agency’s Management Team
Awarded The Martin Agency 2010 Creative Director of the Year by President, Mike Hughes
Y&R Chicago 2004 – 2008
VP Creative Director
Sears, New Business
Freelance CD/AD 1999 – 2004
Johnson & Johnson Skincare, Gerald Stevens Floral Corp., Proctor & Gamble Always, JC Penney, Sears, Energizer, U.S. Professional Women’s Volleyball, CB2
Cannes Lions Grand Prix, Gold, Silver & Bronze | One Show Pencils | Clio Gold | AICP | RACIE | D&AD Graphite, Yellow Pencils | ADC | New York Film Festival | Communications Arts | ADDY | Webby | Adweek’s Best Spots | Archive Magazine | Effie | Communications Arts | Eurobest
Volunteer/Board of Directors
Board of Directors Member, Women Employed
Served as Board of Directors Member, Chicago Sun Times
Served as University of Chicago Womens’s Board
Served as panelists for the 3% Conference
Proud member of the Art Director’s Club 50/50 Initiative
Cycling; Renovating Homes; World Travel Especially with Family; Being a Mom